Originally Published: July 12, 2006 11:12 a.m.
PRESCOTT VALLEY The record-breaking oening of "Pirates of the Caribbean: Dead Man's Chest" translated into a financial boost for local businesses.
Harkins Theatres officials and neighboring business owners said the movie sparked strong sales this past weekend.
"We were selling out virtually every show," explained Dave Jogerst, manager of the movie theater.
Jogerst said the movie bolstered business despite the fact t the theater doesn't have "Superman Returns" or "Cars."
"Even without those other movies, Pirates broke our attendance records (for Friday through Sunday)," he said. "It was very impressive to see that strength from one film."
Other businesses are feeling the windfall, too.
John Lawrence, co-owner of Woodies Chili Dogs, said business spiked over the weekend.
"Those blockbusters help us out," he said. "This weekend we just had was one of our busiest."
Lawrence said that if he had noticed the turnout sooner he would have stayed open longer.
The film actually appeared on five screens Friday at the Prescott Valley theater, according to Jogerst.
Officials said this is the first movie to appear on four screens at the theater.
The sequel is the most successful movie opening in Hollywood history raking in more than $132 million in estimated revenues during its opening weekend.
Debbie Witt, assistant manager of Garcia's Restaurant worked Friday and said business was good.
"It (Pirates) almost doubled our business the whole weekend," she said.
Witt said moviegoers grabbed a bite before the movie and some even turned in their ticket for a later showing to get better seats and ate at the restaurant.
She said the restaurant and theater have a promotion that allows movie watchers to bring their ticket stubs from the movie for a small appetizer or desert.
"We're seeing a lot of those coming through too," she said.
Jogerst added that business is stronger this summer than in 2005. "Summer is up for us and the entire industry," he said.
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