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Sat, April 20

Prescott Valley brings in new economic development director

PRESCOTT VALLEY – The Town of Prescott Valley recently expanded its services with the addition of an economic development division.

The newly hired division manager reported for work earlier this week.

Michael Shaffer brings to the table 15 years of experience in retail site selection and in the real estate analysis field.

"This is an exciting time for Prescott Valley," Shaffer stated in a press release.

"This community has a strong base of existing businesses and it is in a prime position to bring in new retailers. I look forward to working with the current business owners to identify their future needs …" Shaffer said.

Shaffer, a Michigan native, has lived in Arizona for 21 years and his work history includes serving as director of market planning for CSK Auto, Inc., and as director of research for the Greater Phoenix Economic Council.

Shaffer will begin his duties by first assessing local retail markets to "get a feel" for the town's economic climate. Along those lines, he plans to anonymously visit local businesses.

The Town Council approved the in-house Economic Development Division earlier this year.

This new division will focus on new retail business recruitment and link the town's efforts with those of the Prescott Valley Economic Development Foundation (PVEDF) and the Chamber of Commerce.

According to the duties outlined in a town report, the new division will develop an aggressive marketing program to attract new retailers to the area and promote personal contacts between the businesses and the town.

The PVEDF will continue to focus on commercial and industrial economic development, while the chamber continues to focus on keeping local businesses.

This new position will work hand in hand with those two organizations.

"Working with our existing businesses to meet their needs and bringing more businesses to Prescott Valley are crucial to our future success," said Town Manager Anthony Mortillaro in a press release.

"We need to provide more and diverse services to our increasing population, attract more visitors who will spend their money (in town) and increase our revenue base through increased retail expenditures," Mortillaro said.

Contact Briana Lonas at


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