Originally Published: November 30, 2001 3 p.m.
Are you a moviegoer who craves the occasional movie that is well-made and intelligent, the one that may or may not be on major studio lists, but it never shows up at your local theater?
Sedona Film Lovers, a grassroots organization dedicated to supporting quality independent, foreign, and/or small distribution films in Northern Arizona, is encouraging people to "sit down and be counted."
Dan Harkins, of Harkins Theatres, recently agreed to provide quality independent, foreign, and/or small distribution films to Northern Arizona on an experimental basis.
To gain audience members for these entertaining and valuable specialty films, Sedona Film Lovers has built an e-mail list of more than 600 film lovers in the Sedona and Flagstaff area, which it notifies by e-mail each week when such a film is being shown.
"Harkins is simply responding to audience demands," said Lea Gracer, one of eight people spearheading this effort. "If we amass enough people interested in small movie gems in addition to the regular slate of blockbuster movies, they will respond.
"This e-mail service allows people to know when a special movie is in town. Otherwise, they might not recognize its name and overlook its special qualities," Gracer said.
Those on the Sedona Film Lovers' list receive bulletins with movie synopses, professional reviews, theater show times, and occasional special promotions to encourage attendance at Harkins theaters.
This week, Harkins in Prescott Valley is presenting, "Life As A House," as part of this program.
During the past four weeks, Harkins has brought four quality films to Sedona, "The Closet," "Everybody's Famous," "An American Rhapsody," and "Mulholland Drive," none of which were shown in Prescott Valley.
Sedona Film Lovers is inviting Prescott area moviegoers to join their e-mail service, which will continue to build support for specialty movies and ensuring that these films will continue to play in Northern Arizona, Gracer said.
The group's long-term goals include local newspaper listings of Sedona Film Lover's choices (for tourists and those without e-mails), film discussion groups, and input into those film selections they believe are particularly suited to the tastes of its members.
To become a member of Sedona Film Lovers and be added to its e-mail list, free of charge, send your name and phone number to: firstname.lastname@example.org
The private e-mail list is independently maintained for the exclusive use of Sedona Film Lovers.