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Mon, Sept. 23

Cohen takes reigns of the PV Chamber

He joined the Prescott Valley Chamber of Commerce soon after opening his first business here, and effective July 1, Sanford Cohen became the Chamber's president.

Cohen and his wife, Terry, moved from Atlanta in 1985 to start KPPV 106.7 FM, Prescott Valley's first radio station. They added KQNA 1130 AM in 1993. When he joined the Chamber, it had only about 60 members.

"Back then, it was an excuse for a bunch of neighbors to get together and have a barbeque," Cohen said jokingly. "The Pres-

cott Valley we first saw was a lot different than the Prescott Valley of today or the one of tomorrow."

The Prescott Valley of 1985 had no traffic lights, no paved roads, one grocery store and no fast food restaurants of any kind, Cohen recalled.

The Chamber now boasts nearly 700 members, but Cohen said he wants to keep "that down home feel" in Prescott Valley. Even though he grew up in Detroit, he said he always was attracted to a less urban setting.

"The social climate has more appeal to me than the temperature," Cohen said. "(In 1985) I was 28 years old and opening my first business in a corner of the world I'd never seen before. It was a monumental task, but I was welcomed with open arms. The business community helped mold me and develop my relationship toward business."

That relationship includes being actively involved with customers and in the community.

Between them, Sanford and Terry Cohen have served 13 years on the Chamber's Board of Directors. "I am humbled and honored to be chosen as president," Cohen said. "I feel like I've grown up in Prescott Valley. Serving on the Board is my way of paying back all the generosity over the years."

Cohen said his goal is to literally put Prescott Valley on the map.

"The Prescott Valley Chamber has done a marvelous job of establishing itself as a leader in the tri-city area. Prescott Valley appears in the road atlas, but the tourism-based publications don't have us on their maps. My job is to let people know Prescott Valley is a thriving, bustling, friendly community, and show it as the gateway to the tri-city it deserves."

Cohen takes over from Jean Knight, 2000-01 president. Board officers include: Patti Venuti, vice president; Jim Grundy, secretary; and Jody Pariseau, treasurer.

Tickets for the Chamber's annual installation banquet are on sale at the Chamber of Commerce, 8098 E. Highway 69, Suite B. Call 772-8857 for information.

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