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Wed, Feb. 19

SCORE Workshop: Marketing and Customer Service

This workshop develops the 5P's of Marketing: POSITIONING your business, features and benefits of your PRODUCT (or Service), PRICING, PLACEMENT (distribution), and the most common definition of Marketing-PROMOTION.

  • When: Wednesday, January 29, 2020, 11 a.m. to 1 p.m.
  • Where: Prescott Public Library, 215 E. Goodwin St.
  • Cost: Free
  • Website: Visit
  • Age limit: All ages
  • Categories: Community

This workshop develops the 5P's of Marketing: POSITIONING your business, features and benefits of your PRODUCT (or Service), PRICING, PLACEMENT (distribution), and the most common definition of Marketing-PROMOTION. Customer Service will focus on how to exceed your target customers' expectations. The WHY and HOW of benchmark customer service will be developed around CAST: Consistency, Attitude, Service and Teamwork. Presented by Simon ""Skip"" Ulmer whose experience includes 26 years in a variety of business to business product management positions with the DuPont and Johns Manville Corporations. For the past 20 years his business consulting has focused on business planning, marketing and customer service. He has been a SCORE mentor since 2012.This workshop is hosted by SCORE, a nationwide network of expert business mentors dedicated to helping small businesses get off the ground, grow and achieve their goals. SCORE is a nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA). Feel free to bring your lunch!  

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