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Max Efrein

Stories by Max

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A shopping guide for the holiday season

Best Black Friday retailers, savvy shopper tips, best gift cards

For quad-city resident Jessie Billi, Black Friday is less about the deals than it is about the energy put into the event by retailers and shoppers.

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Prescott considered one of America’s best small towns for Christmas

Country Living magazine includes Prescott on list of 23 Christmas cities

Prescott was labeled “Arizona’s Christmas City” in 1989 by then-Gov. Rose Mofford.

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Downtown Prescott Holiday Window Decorating Contest

Businesses submit photos, public votes on them

To encourage local downtown merchants to maximize their holiday spirit with equally over the top window decorations, the Daily Courier is partnering with the Prescott Chamber of Commerce and the Prescott Downtown Partnership to host a reader’s choice contest.

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New year, new start for Station 7

The Plumbing Store owners aim to fully move in by the end of 2017

Kim and Bill Gagnon had been looking for a building to purchase for their business, The Plumbing Store, for about seven years.

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Perceptions, mis-perceptions of millennials as a workforce

Local business community attempts to better understand a generation that is taking over the labor force

Millennials, those born between 1982 and 2003, are entitled, spoiled, lazy, self-absorbed and lack a strong work ethic.

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Need2Know: New wine tasting venue in Prescott; Acupuncture Center of Prescott moves

New wine tasting venue in Prescott Flying Leap Vineyards, an Arizona-based and veteran owned/operated winery, has opened a Prescott tasting room in the Terra Cotta Plaza, 124 S. Granite St.

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Prescott’s 2nd annual Out of the Darkness Walk to Fight Suicide raises twice as much as first year

Ann Marie Boutin coordinated Prescott’s first Out of the Darkness Walk to Fight Suicide last year as her senior project at Prescott College.

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To cross or not to cross: Your rights as a property owner

Arizona Game and Fish officials were patrolling just north of Prescott when they noticed a hunter dragging a dead elk to his car on land they knew was private property.

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Fire board: Accusations against chief ‘unfounded’

Central Arizona Fire and Medical Authority officials say matter closed

Things have returned to some degree of normalcy for the Central Yavapai Fire District board now that a six-month internal conflict has come to a definitive close.

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Need2Know: New women’s clothing store in PV; Rustic Pie opens coffee shop; a reduction in ownership; anniversary recognition

New women’s clothing store in Prescott Valley A women’s clothing and accessory store called Queen Esther’s Closet has just opened in Prescott Valley at 8933 E. Florentine Road, Suites A and B.

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A short list of available super spaces and their hunt for purpose

Large vacant commercial properties in Prescott, Prescott Valley looking for a break

About 13 years ago, before the housing market took a tumble and the economy tightened, Joseph D’Amorr and a business partner decided to purchase a large commercial property on the west end of Prescott at 1519 W. Gurley St.

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Own a gun? Lock it up

Knowing how to store your weapon is part of being a responsible gun owner, experts say

“Maintain control of your firearm (if not in possession, lock it up).”

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Generating a third of Prescott’s electricity around the clock

A look inside the Palo Verde Nuclear Generating Station through a YC Supervisor’s eyes

When you flip on a light switch or turn on your oven, do you ever consider where the electricity to run that appliance comes from?

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Staying in business for 100 years, Hotel Vendome celebrates with public event Sunday

The Great Depression, the rise of corporate America, the invention of the World Wide Web, the election of 18 U.S. presidents … it has survived it all.

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Need2Know: Former Pine Cone Inn now Los Pinos; new consignment store in Prescott

Los Pinos open in Prescott Los Pinos (formally “The Pine Cone”) has opened after a significant renovation of the building.

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Practical preppers share tips on how to avoid suffering during tough times

Preppers: Ready for anything

Conspiracy theories and doomsday predictions aside, prepping is fundamentally the practice of being prepared for whatever may come.

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Shoot or don’t shoot: Local police academy begins using new $250,000 simulator

Don Stewart was the first member of the public to brave Northern Arizona Regional Training Academy’s (NARTA) brand-new training simulator.

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New Yavapai County program brings together victims, criminals

It’s modeled after a juvenile program and is rare for adults

Adult victims and offenders of most crimes within Yavapai County now have the opportunity to meet through a program recently launched by the Yavapai County Superior Court.

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APS rate hike affects some more than others

Low-income customers see significant increases

Electric bills have gone up and people are taking notice.

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Pizza Palooza? What’s that about?

The smell hit me before I could even see what was going on.

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Need2Know: UltraWater Bar Health Store opening; Walmart discontinues Price Match at local stores; TCC donating thousands to local nonprofits; Amish Home Décor hosting Design Day

Walmart Price Match discontinued at local stores All Walmart Supercenters throughout Arizona, including the three in the quad-city area, have discontinued their price matching policies as of Oct. 16.

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Adjusting customers to the new electricity rates

APS rolling out education plan

Across its service territory, Arizona Public Service is working to get its customers to be more conscious about how and when they use energy.

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Natural History Institute relocates to former Milagro Arts Center building

Hosting grand re-opening on Wednesday, Oct. 25

In the years after World War II, a couple different things gained ascendance in the scientific world.

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Quick guide to the Prescott General Election

Here's what you need to know before you vote in the next City of Prescott election.

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Hope Fest Arizona 2017

For the sixth year, Hope Fest Arizona lit up the Yavapai County Courthouse Plaza with a variety of attractions and resources.

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Small business dreams: A look at the most searched, common and profitable small businesses

The most successful small business owners are those who do their homework before pouring their life savings into a dream that may or may not pay off, said Stephen Hart, spokesman for the Small Business Administration in Arizona.

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Need2Know: Native Grill & Wings opening; new Mexican restaurant coming; new veterinarian practice being built; Foothills Bank working toward opening new branch

Native Grill & Wings opening Native Grill & Wings will be opening its doors for business in Prescott Valley on Monday, Oct. 16.

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Prescott Valley breast cancer survivor

Young mother fully recovers after two-year struggle

There’s more to fighting cancer than just surviving it. This became clear for Prescott Valley resident Shannon Fitzgerald as she crept her way through battling Stage 1 breast cancer.

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How you can reduce your chances of getting cancer

Two local medical practitioners weigh in

You’ve probably heard the phrase “everything causes cancer.” Well, that’s simply not true.

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6 months into Prescott Police’s sex offender monitoring program, a look at how it’s going — from both sides of the fence

Now six months into the Sex Offender Accountability Program (SOAP), Prescott Police Department has made some changes to the way the program is managed.

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Students, others urge McCain to support clean Dream Act

A bill that would provide DACA recipients a path to citizenship with no strings attached

Senator John McCain is about to receive 20 letters from local students and other community members urging him to support a clean Dream Act.

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Prescott College launches program to lower its tuition costs

School plans to offer half-priced tuition for residents of eight states

Prescott College has introduced two new scholarship initiatives.

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Students feeding students in need

Yavapai College student club opens emergency food pantry

Yavapai College’s student-run philanthropy club I Am YC officially opened up the community college’s first emergency food pantry on Tuesday, Oct. 10.

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Half a century of doing business in Prescott

Owner of Lamb Chevrolet Cadillac recalls history, looks to future

Ted Lamb, owner of Lamb Auto Sales, has reached a milestone few owners of any business achieve: 50 years at the helm.

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Need2Know: Petal It Forward in Prescott; CuttingEdge Service expands; new cannabidiol store in Prescott

The team from Allan’s Flowers & More and Prescott Valley Florist will be hitting the courthouse plaza of Prescott on Wednesday, Oct. 11, to hand out bouquets of flowers to busy workers to help brighten up their week.

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Ace Hardware Retail Support Center in Prescott Valley celebrates 25th anniversary

Ace Hardware’s Retail Support Center in Prescott Valley is a monster of a facility. Located on 45 acres, the building is 998,000 square feet, according to a news release. Its inventory is currently worth more than $40 million.

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Augmented reality comes to region

Technology of the future already here, not sure yet where it’s going

You’ve likely heard about virtual reality. You’ve likely heard about augmented reality. But have you experienced either?

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A beginner’s experience using Oculus Rift

At first, you know it’s not real.

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City, businesses step up to keep money in the community

Chamber starts its ‘Shop Prescott: Start Here’ campaign

The City of Prescott and the Prescott Chamber of Commerce have officially launched a new year-round campaign designed to make citizens aware of the benefits of buying from local brick and mortar businesses.

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What did people wear to Prescott’s first comic-con?

Typically metro-focused event shows up in rural Arizona

It wasn’t what you might find in Phoenix or San Diego, but Prescott Public Library’s first attempt at hosting a comic-book convention (comic-con) delivered great energy and drew a clear interest from the local community.

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The fate of the Miller Valley Elementary School property

What may go there and how soon

The vacant Miller Valley Elementary School property is about to undergo the initial throes of a complete transformation.

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Need2Know: Old World Bagels closes; Verizon store coming soon; Plaza Bonita owner, name change; more

Old World Bagels closes After 7 years of business in Prescott, Old World Bagels & Market has shuttered.

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Sex charges investigated before, called ‘unsubstantiated’; bond set for ex-city employee

A cash bond of $25,000 has been set for former City of Prescott Employee Neil Campbell, who was charged with child sex offenses in late August.

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Dreamer's future turns to fear in wake of Trump announcement to cancel DACA

Local organizations working to assist program's recipients

Sergio Gonzalez, 19, has lived in the quad-city area with his family for about 12 years.

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What’s a priority? A look at which luxuries people are willing to give up

After basic elements of survival are met — food, water, shelter — what modern luxuries do you consider indispensable? And what could you honestly do without?

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Council considers Sunday hours at library

Estimated cost for nine months is $42,643.20

Prescott City Council will be voting on whether or not to restore Prescott Public Library’s Sunday hours during its next regular meeting on Tuesday, Sept. 26.

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What it takes to be a full time musician

Treating music like a business

Being a working musician isn’t just about having fun with what you love.

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Need2Know: New PV Limousine business; Figgy’s new location grand opening

Prescott Valley Limousine in business Prescott Valley resident Timothy Kennedy has started a limousine service called Prescott Valley Limousine.

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Sacred Heart Catholic School raises funds for technology in classrooms

Trekking for tech

Sacred Heart Catholic School hosted its annual Tech Trek on Friday, Sept. 15.

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Chalk for Change today at Yavapai College

Public welcome to chalk on Yavapai College Prescott campus

The public is invited to spread positive messages on Yavapai College’s Prescott campus.