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Apple CEO Tim Cook discusses the new iPhones at the Steve Jobs Theater during an event to announce new products Wednesday, Sept. 12, 2018, in Cupertino, Calif. (Marcio Jose Sanchez/AP Phone)

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CUPERTINO, Calif. — Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales.

By MICHAEL LIEDTKE, AP Technology Writer September 12, 2018