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In this Oct. 17, 2016, file photo, Big 12 Commissioner Bob Bowlsby speaks to reporters after The Big 12 Conference meeting in Grapevine, Texas. When the Big 12 kicks off its football media days on Monday, July 17, 2017, commissioner Bob Bowlsby will be able to tout a winning record in bowl games last season and the still-growing revenue for the league’s 10 schools. What the league really needs this season is to get a team into the College Football Playoff. (LM Otero/AP)

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FRISCO, Texas — When the Big 12 kicks off its football media days on Monday, commissioner Bob Bowlsby will be able to tout a winning record in bowl games last season and the still-growing revenue for the league’s 10 schools.

By Associated Press July 16, 2017