Originally Published: January 9, 2019 6:51 p.m.
Social media is buzzing about Walmart's newest grocery pickup commercial featuring famous cars from the Batmobile and Ghostbuster's Ecto-1 to Cinderella's carriage and Transformers' Bumblebee.
The world's largest retailer debuted the new campaign during the Golden Globes on Sunday.
Walmart U.S. Chief Marketing Officer Barbara Messing said in a statement that the commercial is the "biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup."
Other famous cars that make an appearance include: the DeLorean time machine from "Back to the Future," K.I.T.T. from "Knight Rider," and Scooby Doo's Mystery Machine.
"We not only picked 'famous cars' from iconic movies we knew would be instantly recognizable to our customers – and launched the campaign during one of the film industry’s most popular awards shows – but we also worked with a variety of different Hollywood studios to gain access to these vehicles," Messing said. "This helped ensure the 'famous cars' looked just like what our customers knew from the films."
Walmart's free curbside pickup service is now available nationally and growing in both popularity and to even more locations this year, Messing said.
The service requires a $30 minimum purchase. Learn more at participating locations or online at https://grocery.walmart.com.