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3:50 AM Wed, Nov. 21st

‘Fly Prescott 10K’ promotion campaign launches at Prescott Regional Airport

Prescott City Councilman Steve Sischka and Mayor Greg Mengarelli wave after arriving as United Express officially opened for business at the Prescott Regional Airport on Aug. 29, 2018. (Les Stukenberg/Courier, file)

Prescott City Councilman Steve Sischka and Mayor Greg Mengarelli wave after arriving as United Express officially opened for business at the Prescott Regional Airport on Aug. 29, 2018. (Les Stukenberg/Courier, file)

In its kick-off of a new incentive for flying from the Prescott Regional Airport, the city has a message for potential passengers: “You can’t win if you don’t fly.”

Under the “Fly Prescott 10K” campaign that launches this week, passengers boarding commercial flights to Los Angeles or Denver at the local airport will be eligible for prizes ranging from a night on the town to free roundtrip tickets to Los Angeles or Denver from Prescott.

A Tuesday, Nov. 6, news release from the city notes that while “an updated airport is within reach,” the city needs the help of local passengers to book at least 10,000 departing passengers by Dec. 31.

If the airport reaches that number of local “enplanements,” the city will be eligible for millions of dollars more in federal funding for its long-planned construction of a new airport terminal and other improvements.

“Once the airport reaches 10,000 ‘enplanements,’ or travelers departing from Prescott’s Ernest A. Love Field via United Express operated by SkyWest Airlines, the City of

Prescott will be eligible for federal grants up to $20 million, which can be used for improvements to the airport’s infrastructure and services,” the news release states.

As of this week, the airport is closing in on 7,000 tickets sold, which means it needs only about 3,000 more departing passengers to book flights before the end of the year.

“By simply opting to fly out of Prescott this holiday season, on your next business trip or group getaway, you’ll help the airport reach its goal – and help make flying out of Prescott even more convenient in the near future,” the news release states.

To entice travelers to fly out of Prescott, the City is offering incentives through the new “Fly Prescott 10K” campaign.

“During the promotion, any passenger who is lucky enough to be a ‘Milestone Passenger’ (departing passenger number 7,000, 8,000, 9,000 or 10,000) will receive a prize such as a night on the town to free roundtrip tickets to Los Angeles or Denver from Prescott,” the news release states. “But you can’t win if you don’t fly out of Prescott.”

Airport staff estimate the various goals will be met during the following dates, which are subject to change:

• 7,000 – Nov. 18-24

• 8,000 – Dec. 1-7

• 9,000 – Dec. 15-21

• 10,000 – Dec. 24-31

In order to be eligible for prizes – and for their fare to count toward the Fly Prescott 10K goal – all passengers traveling from Prescott must book their trip and depart from Prescott by Dec. 31, 2018.

“If you’re one of the lucky ‘Milestone Passengers,’ you will be contacted by an official representative of the City of Prescott with instructions on how you can claim your prize,” says the news release.

Flights to Los Angeles (LAX) or Denver (DEN) and beyond are available for booking at United.com.

Information on progress of the Fly Prescott 10K campaign is available at the City of Prescott or the Prescott Regional Airport Facebook pages at www.facebook.com/cityofprescott or www.facebook.com/flyprc.

Along with the incentives, city officials say other advantages to flying from Prescott include free parking and short TSA lines.

Information provided by City of Prescott.