Blockbuster hopes Russell Crowe’s jockstrap helps business

Blockbuster Alaska General Manager Kevin Daymude moves a display case featuring the jockstrap worn by actor Russell Crowe in the 2005 movie “Cinderella Man” at the video store location in Anchorage, Alaska, on Wednesday, May 2, 2018. HBO’s John Oliver bought the jockstrap and other items at auction and sent them to Anchorage, in hopes it would help the store stave off pressure from streaming movie services. (AP Photo/Mark Thiessen)

Blockbuster Alaska General Manager Kevin Daymude moves a display case featuring the jockstrap worn by actor Russell Crowe in the 2005 movie “Cinderella Man” at the video store location in Anchorage, Alaska, on Wednesday, May 2, 2018. HBO’s John Oliver bought the jockstrap and other items at auction and sent them to Anchorage, in hopes it would help the store stave off pressure from streaming movie services. (AP Photo/Mark Thiessen)

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