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Trusted local news leader for Prescott area communities since 1882
6:28 AM Sun, Aug. 19th

Super Bowl ads aim for the heart - and sometimes lower

This photo provided by Pringles shows a scene from a Pringles Super Bowl spot, featuring actors Bill Hader, left, and Sky Elobar. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Rob Kalmbach/Pringles)

This photo provided by Pringles shows a scene from a Pringles Super Bowl spot, featuring actors Bill Hader, left, and Sky Elobar. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Rob Kalmbach/Pringles)