It’s a tale as old as time: the mountain biking enthusiast looking to hit up new trails and take part in things like this weekend’s Whiskey Off-Road and craft brew. In fact, there’s such a connection between the two that Epic Rides President Todd Sadow has called it two-thirds of a trifecta for the mountain biking community.
Once again, this year’s Whiskey Off-Road, held this weekend from Friday, April 29, to Sunday, May 1, will see the inclusion of craft brews by the Sierra Nevada Brewing Company. It’s bigger this year too, as there will be two separate beer gardens, one at the finish line and another at the music stage, said Sierra Nevada Brewing Company Social Media Coordinator Robin Gregory.
“It’s a pretty good spot for spectators to enjoy a beer,” she said, noting that they’ll be able to enjoy the brews while listening to music or watching the race.
Also making an appearance is the brewing company’s solar trailer, said Gregory. With it, the public will be able to learn about Sierra Nevada’s sustainability efforts. People can also write a postcard home or take a photo on the brewery’s winner’s podium, she said.
The Sierra Nevada Brewing Company started with a passion for brewing with its founder, Ken Grossman, learning to homebrew from the father of a close friend in 1970, according to the brewery’s website. Plans for a brewery based in Chico, California, were started in 1979 and it opened in 1980, with the American Stout the brewery’s first batch. Since then, the website states, the brewery has added brews and continually expanded, even creating an auditorium to host live music, called The Big Room, in 2000.
The beers that will be poured at the event include the Pale Ale, Nooner Pilsner, Hop Hunter IPA, Kellerweis and Otra Vez.
The Sierra Nevada Brewing Company partners with the Whiskey Off-Road and the Epic Rides series because of a shared passion for celebrating cycling and the outdoors, Gregory wrote in a follow-up email.
The Whiskey Off-Road is an event that really aligns with the goals and mission of the Sierra Nevada Brewing Company, Gregory said.
“They’re a great partner for us,” she said, also writing that “Whiskey Off-Road also follows the Leave No Trace sustainability principles that are so important to Sierra Nevada Brewing Co. The festival really aligns with our values overall.”