Decoding the mall: Changes in consumer behavior force malls, retail centers to stay on their toes to survive

Johanna Barrett, sales associate, talks with shopper Karen Kern about their fall line of clothing inside Allie Ollie at the Prescott Gateway Mall.
Photo by Matt Hinshaw.

Johanna Barrett, sales associate, talks with shopper Karen Kern about their fall line of clothing inside Allie Ollie at the Prescott Gateway Mall.

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