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Trusted local news leader for Prescott area communities since 1882
4:46 PM Fri, Jan. 18th

Whiskey Row Boot Drop kicks off 2016

Times Square has its Times Square Ball Drop during New Year's Rockin' Eve and Prescott's Whiskey Row has its annual Boot Drop. Now in its fifth year, the free event will see the lowering of a 6-foot cowboy boot from the Palace Restaurant & Saloon's 40-foot flagpole. There will be two drops - at 10:30 and midnight.

The last three years of the Whiskey Row Boot Drop have drawn thousands of people from all ages, according to a press release from Matt Brassard, owner of M&M Entertainment. The event has become a Prescott tradition, much like the tradition in New York's Times Square where the ball has dropped every year since 1907, the release said. At the event will be Magic 99.1 and local food vendors as well as prize giveaways throughout the night.

"The event has had great success for the last four years, with record crowds - even with snow last year! We will continue to have two drops; one at 10 p.m. and the second at midnight with fireworks that will ignite off the top of the parking garage right behind Whiskey Row," Brassard said in the release. "The early drop will coincide with the traditional 'Ball Drop' back East as well as letting the folks who turn in early celebrate the New Year."

The event benefits the community, the release said. It helps businesses downtown and the area at large while hotel rooms and restaurants benefit from the spectators who come in from out of town.

The boot, created by Stephan Markov of Morgan Signs, was created five years ago, the release said, calling it a one-of-a-kind work of art.

"The six foot boot is entirely decorated with LED lights that come into play as the clock counts down," the release said.

For more information, contact Brassard at 928-848-4182 or visit