Lamb celebrates milestone

The Daily Courier/Jo. L. Keener 
Larry Strole, general manager of Lamb Subaru displays a plaque awarded to the dealership after 25 years of service and sales, Friday, in Prescott.

The Daily Courier/Jo. L. Keener Larry Strole, general manager of Lamb Subaru displays a plaque awarded to the dealership after 25 years of service and sales, Friday, in Prescott.

PRESCOTT - Larry Strole made a recent trip to "Sin City" and he returned with more than he left with.

Strole, general manager of Lamb Subaru in Prescott, made the trek to Las Vegas to attend the car manufacturer's national business conference and receive recognition for the dealership's 25th year in business.

"Of all of the brands that we have, they are the best organization to work with," he said.

Strole received a wood plaque at the conference from Tomohiko Ikeda, chairman, president and chief executive officer of Subaru of America Inc.

Jane Bristol, director of economic development for the city, said the accomplishment is a sign of the dealership's endurance.

"They're an excellent example of being able to change with the times," she said. "We value them as an employer and a service provider and look forward to them being in Prescott for a long time."

Strole said representatives from 21 other Subaru dealerships nationwide received the same recognition.

He said sales continue to thrive and continue to increase around 6 percent to 7 percent on average annually.

Lamb Chevrolet began serving the Prescott and surrounding market in 1957, according to Strole.

Ted Lamb acquired the dealership from a Lamb family partnership in 1967 and Ted was the youngest franchised dealer in the history of General Motors.

Since those early days 50 years ago, Lamb has grown into three separate dealerships offering Chevrolet, Cadilac, Nissan, Suzuki and Subaru vehicles at three locations in Prescott.

"It's a long time to be in the car business," said Strole.

In case you're curious, Lamb Chevrolet sat at the corner of Willis and Cortez street, which is also the former home of The Daily Courier.

Contact the reporter at

jsoifer@prescottaz.com