Beginning Jan. 1, 2006, readers of The Daily Courier will see some changes that will enable more news and feature content to serve their needs.
Prescott Newspapers, Inc. does periodic scientific research to see what parts of the newspaper readers read the most and what they read the least.
Since the Courier became a morning paper in January 2004, it has published a two-page layout of stock and mutual fund listings.
The latest research indicates that very few people are reading the stocks listings and that many people are saying they want even more local content in the newspaper.
Our follow-up research indicated that anyone seriously following stocks usually can get instant stock quotes from the Internet or some telephone services.
So, effective Jan. 1, the Courier is eliminating the two full pages of stocks. It will continue to offer a much briefer daily stock market overview, but it plans to devote the space on those two pages to some new features.
One of those major changes will be a community page that will include reader-submitted or reader-suggested photos and articles, as well as an opportunity for readers to participate actively in getting to know more about their communities in Yavapai County.
We will use the other page of space throughout the newspaper to give readers more of the types of news they indicated in our recent survey that they wanted.
Although the Courier already has an initial plan for the community page, it also is open to reader ideas and suggestions. If you would like to suggest something, you may e-mail the suggestion to firstname.lastname@example.org (please put the words “Better Courier” in the subject line), or mail them in to Better Courier, P.O. Box 312, Prescott, AZ 86302.