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The Prescott Daily Courier | Prescott, Arizona

home : opinions : opinions August 01, 2014

12/17/2012 10:02:00 PM
Letter: Community is blessed to have Arizona Sundogs here


For a community of our size, we are blessed to have a minor league hockey team; the Arizona Sundogs. Over the past four years, we have seen the quality of the team get worse. Then we received new ownership. At the end of last season, we got a new coach.

This season, we see a different style of play and a much better team. They are having a winning season.

As entertainment, it cannot be beat. Yet, our community fails to support these fine young men, the ownership and overall, the community. We failed to support indoor football and they left town. If we do not support OUR Sundogs, we will lose them also. Then, the entire community will suffer.

Jobs will be lost, landlords will lose tenants and the community as a whole loses. If we lose the Sundogs, we likely will never see professional sports in this community again.

Support your Sundogs by going to games. The cost is small and the excitement is great. Watching the Sundogs is a great way to spend an evening.

John Stuczynski

Prescott Valley

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Reader Comments

Posted: Thursday, December 20, 2012
Article comment by: Hooty Hoo

If you want to see how hockey in AZ goes check out the Coyotes. I went to a handful of Sundogs game when they started and it's not my thing, and I don't really care what a ticket costs because I never go. But the true fans do care what a ticket costs and it sounds like they didn't understand that. This is pretty lightweight hockey, you can't charge a lot for it.

Posted: Wednesday, December 19, 2012
Article comment by: local guy

Ticket prices rising from $13 last year to $20 this year froze me out.

Posted: Tuesday, December 18, 2012
Article comment by: Pricing, supply and demand

I'm an avid hockey fan and have been for many years.

However, I have to agree with the other posters here - the ticket prices are a bit to rich for my blood.

It seems that the attendance at the games continues to be inversely proportionate to the ticket prices.

Cut the ticket prices in half and double the attendance. Double the attendance and the the food/drink vendors will naturally do better and the team will feel more supported.

Who's the pricing genius who's missing this very simple concept.

Whether there's 10 or 3,000 in attendance - costs are basically the same - so do what it takes to up the attendance.

Posted: Tuesday, December 18, 2012
Article comment by: get REAL!

"we are blessed to have a minor league hockey team"


I guess my blessings are different. I feel blessed to have a roof over my head, food to eat, loved ones to share the holiday with, good health and good friends.

oh well... Merry Christmas!

Posted: Tuesday, December 18, 2012
Article comment by: David Klondike

I am a hockey fan. I have played ice hockey my whole life. I When the Sundgos first came in town I was excited- they were a legit team with legit owners/management. Since the old ownership left, the team, its owners, and management has been incompetent. The team started this season playing well, with the addition of 2 NHL locked out players. Now that those players have left, the team has been playing horribly.
I started as a season ticket holder for first 3 seasons, then a mini-plan purchaser two seasons ago. Last year I paid for and went to only 2 games (both losses and sub-par play). This season, I was planning to maybe go to 2 games -- THEN I saw the single game ticket prices! $20 per game. Forget it! I know they have a bargain for a 8-game mini plan, but I am NOT going to 8 games unless the team & management show me something worth my time/$. I am not going to find friends to split a 8-game mini-plan. If tickets were $10 or less, then maybe I'd go see a few games.

Posted: Tuesday, December 18, 2012
Article comment by: @ Sundog Fan

In minor league sports it matters little whether the team is all that good or not.

Ticket prices are too high.

That's why there aren't more people there.

Posted: Tuesday, December 18, 2012
Article comment by: Steven Ayres

What could possibly make a sports team "ours"? The team is a corporation, the players are employees, not slaves. They didn't even name the team for its "home" town, wisely leaving open the easy option of moving to more profitable pastures when the local fad fades. It seems to me that the corporation owns a lot more of Mr Stuczynski than he does of the corporation.

The business model for the entire arena/team operation relies heavily on public money and buy-in among locals like this writer to fill a facility built far too large for this market and too specialized to be useful for anything else. It's odds of success seemed cripplingly low at the outset, and have not improved. The only question left to answer is who's left holding the bag when the end comes.

Posted: Tuesday, December 18, 2012
Article comment by: Sundog Fan

Let me tell you a little story. When the sundogs came to town I was so excited. We were great! Unbeatable. Look at us now though, we're a joke. No one is supporting them because they've been terrible for so long. They are not a winning team this year either, I could beat them with a blindfold on, alone on the ice with them. I am so disappointed in what this has become. I agree jobs are important, but to say they're a good team and we should be proud of them, is a little more than what is accurate.

Posted: Tuesday, December 18, 2012
Article comment by: Prescott Local Man

Based on prior experiences with some of our past teams here in this town, it's a no brainer why people of this community failed to support them. When the team members treat people in this small community like garbage, the word gets around and no one wants to help support them by going to their games.

We can only hope that our Sundogs team can do differently than teams of the past... we would love to have a team who we can be proud of and to go watch and root for.

Posted: Tuesday, December 18, 2012
Article comment by: TOO MUCH

As a long-time fan of minor league hockey before moving to AZ, I was looking forward when they built the Arena to enjoying the Sundogs.

But the ticket prices are way out of range for the product. I have therefor yet to see my first game, and so shall it remain like all the empty seats until there is adjustment.

This is not the fans' team it is a business that is operating like a dairy - - - - milk it to the fullest.

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